The image of the city is the explicit of a city’s culture, the urban form and characteristics of activity that can explicit arouse people to the thoughts and feelings, is the general view and comprehensive evaluation of the inside and outside of the city’s public, explicit internal strength and vitality to the development prospect of the specific perception. It covers material civilization and spiritual civilization, political civilization three areas, including political, economic, cultural and ecological city appearance,  citizen quality, social order, history, culture, and many other aspects. City culture construction is a higher stag after the city modernization construction of public facilities, production relay construction in the development of the city. It is the process of urban brand building.

Urban culture is the important basis of the construction of harmonious city, is the core content of urban competitiveness, urban innovation is the power of influence, and even can determine the direction of the development of the city and prospects.